This was a Marketing 101 final project, where our team worked with a real client to identify a business challenge and design a campaign to help solve it. We chose Wonderful Cafe, a Vietnamese coffee shop that already trusted me and my previous work with the Vgene team. Despite their great food and drinks, they were struggling with low brand awareness.
I led the project’s social media strategy, focusing on creative food content and collaborations with local food influencers, all within the client’s budget. The campaign helped grow their Instagram page from under 100 followers to over 500, and one of the TikTok videos featuring their food reached 226.5K views, bringing major attention to the cafe. The campaign was a huge success, and the client was thrilled with the results and increased engagement.